idea to profit

What if you could make a change and build the business of your dreams...

Knowing You Are Meant for More, You Are Ready to:

Explore and Launch Your Business Idea

Make a Positive Impact in the World

Create Your Financial Freedom



Idea to Profit is a group coaching program led by Sandra Francisco with guest experts that teach smart, and effective personal development and ​business development strategies to new entrepreneurs that are exploring the transition from a job to a business or have already quit their job and started a business and want a structured system to go from idea to profit.

Whether you are looking to explore an idea and gain your financial freedom, already made a change and left your job to start a business, or you are running a side business and want to take it to the next level, the Idea to Profit program is designed to get you the business of your dreams.​​

Are You Ready To Make a Change and...

Create financial freedom on your terms

Feel inspired, capable, and passionate 

Make a positive impact in the world 

Connect with a like minded community

Build a profitable, purpose driven business

You can have all of is possible!

Watch this 1:30 sec video, it can change your life.

If this is you, apply now - space is limited!
Click the button below to apply.


Idea to Profit includes weekly live video group coaching sessions as well as16 modules of content covering the Explore, Plan, Develop and Launch phases of business development. You will have lifetime access to the EPDL content. All of the video content is online, contained in a private members only site.

In addition, you will have access to video content from business and personal development experts as well as coaching call highlights.

You will be provided with two world class assessment tools. The first, Wealth Dynamics shows you eight paths to wealth and that one of those paths is the correct one for you so that you can discover the talents you were born with and capitalized on them. The second, Human Design is a system that explains how you were built, and how to best respond to the world. Human Design shows you how to access your most ideal decision-making process, and ultimately how to live as your true self. 


The program will follow the formula of EXPLORE, PLAN, DEVELOP, LAUNCH. Each week you will gain new knowledge, strategies, tools and coaching to get you that much closer to evolving from idea to profit. You will also have the opportunity to ask questions and gain insights from Sandra as well as a group of specially selected multi talented entrepreneurs.


You will get expert feedback and support to Explore, Plan, Develop and Launch your business. You will also have access to ongoing support from your community of like minded entrepreneurs in the members only community.

Jaya Sangu - Lisbon, Portugal

Yoga Teacher, Moon Yoga

I highly recommend the program - No matter where you are with your business. It gives you step-by-step on how to bring your idea into reality. The opportunity to get coaching sessions with Sandra is mind-blowing. Sandra listens to you and knows what is your next best step. 

If you are undecided right now, go for it. Every step of the program, magic happens.




Kiera Wineck - California, USA

Metalsmith, The Nomadic Pine

“I was first drawn to Idea2Profit because I was just starting my self employed journey. I was already in launch phase but it was so beneficial for me to start the program from the explore phase. I discovered so many new systems and strategies to implement in my business. I would never have this knowledge without this program and Sandra by my side."


Hello! I'm Sandra.

I'm a business coach and I see you, I see your true potential. I can mirror it back to you and guide you to discover your truth and create profit in your business.


I have been launching products, services and businesses for 20 years, and I have 10 years and over 10,000 hours of personal growth experience.

I show up for you 100% present. You will have my attention, my unconditional acceptance and my love.

You can have it all. You can be your best self, make a big impact in the world and profit in your business.

Clover Lam - Toronto, Canada

Social Entrepreneur, Unconventional Asians

“Idea2Profit has been instrumental in helping me identify my target market and my brand. This is something I have been struggling to define for years. I love the weekly coaching calls, meeting with like minded business owners and having the accountability to grow my business.”


Whether you are looking to explore an idea and gain your financial freedom, already made a change and left your job to start a business, or you are running a side business and want to take it to the next level you’re in the right place. Ideal members are in one of these categories:

Want to Transition from Job to Business

Are you seeking to make a change and create the business of your dreams?Idea2Profit will take you from idea to business launch and help you create more fulfilment than your current career can ever provide you.

Desire Having Financial Freedom

Do you know you are meant for more and you want to explore building a business with your true potential? Idea2Profit will help you choose the best business idea for you, (even if you don't have an idea now) and give you the power to create your own destiny.

Looking to Grow a More Profitable Business

Are you an entrepreneur that is looking for guidance, direction and accountability to take your business to the next level? Idea2Profit will give you a system to discover your best self, your true potential, and a community of support to help you create more profit in your business.

Morgan Greene - Maryland, USA

E-Commerce, Arrows+Feathers

“I love that each week's content is bite sized. I loved both the business and personal modules. The support from the group comes without judgement and we learn and share with each other. It is such a rewarding experience. I am thankful that Sandra came up with this concept. My awareness of who I am and my true purpose has grown so much.

Making a change is difficult, but no more difficult than remaining in a situation that is not nurturing you to grow.


Here’s What You Will Get in the Idea2Profit Program


Phase 1: Module 1- 4

At the End of this Coaching Module You Will Have:

  • The clarity on the best business idea for you

  • Discovered your Wealth Dynamics and Human Design profiles

  • Reorganized your focus towards your best path to wealth

  • Created your take to market blueprint

  • Experienced a higher level of  self acceptance and personal power

  • Defined your “why” and purpose to be in business 

  • Created and refined your business vision and mission

  • Identified your personal definition of success

  • Clarified your unique brand and your target market


Phase 3: Module 9 - 12

At the End of this Coaching Module You Will Have:

  • Learned how to price your product or service to maximize profit

  • The ability to create winning offers, packages and bundles

  • Developed a greater sense of your authentic self 

  • Ability to create positive habits

  • Built a test plan to perform beta testing of your product or service

  • Cultivated a healthy relationship with money to foster abundance

  • Designed an exceptional customer service experience

  • The know how to conduct market research to understand what influences your buyers decisions


Phase 2: Module 5 - 8

At the End of this Coaching Module You Will Have: ​​​

  • Brilliant clarity and a feeling of knowing what to do next in your business

  • Created a clear and concise one year plan to execute your business idea

  • Decided on the best business model to maximize your profits

  • Identified your challenges and mapped out a go forward plan to overcome and thrive 

  • Increased your productivity by working smart and managing your time

  • Built a budget and an accounting system to manage your expenses and keep you in profit

  • Created a marketing plan to reach your target audience 


Phase 4: Module 13 - 16

At the End of this Coaching Module You Will Have:

  • The ability to choose the best lead generation channels for your business 

  • Created a strategy to build a loyal and engaged community

  • Built trust in yourself to foster a healthy you and a healthy business 

  • Elevated your emotional intelligence 

  • The ideal language to speak to your prospects and write copy that sells

  • Designed your lead conversion strategy

  • The know how to create a sales funnel that sells to your target audience

Watch this video overview of the Idea2Profit program to get a sneak peek inside.

Jennifer Tran - New York, USA

Tech Startup, Customs Speed

I highly recommend Idea2Profit because Sandra helped me believe in myself. Sandra helped me overcome challenges and helped me identify the commonalities between different businesses and how I can get started to build my business. She helped me recognize that I could start my business with the current skills that I have and I didn't have to keep waiting to start.


Whether you’re an introvert who enjoys limited time in groups or you are an extrovert and just can't get enough time connecting with other like minded individuals you’re in the right place.

In the Idea2Profit program you will be exposed to…

  • Nurturing, vibrant, fun, exciting energy 

  • Community of like minded entrepreneurs 

  • Coaching to help you see and value your potential

  • Abundance of guidance, direction and feedback to help you gain clarity on your ideas

  • Expanded capacity to think differently, to see a broader perspective, to choose your mindset

  • Motivated entrepreneurs passionate about making money and having an impact in the world

I created Idea2Profit to support powerful entrepreneurs like you to make a change, make an impact in the world doing something you love and build a profitable business.


  • Gaining clarity on your idea and vision

  • Launching the business of your dreams

  • Up-leveling your current business to increase profits and impact

  • Being held accountable to be your best self in business and in life

  • Putting systems in place to support business and personal growth

  • Being part of a community of entrepreneurs who see you and uplift you

  • Making an abundance of money and making an impact

Marinda Say - Vaughan, Canada

Business & Life Strategist

I love the weekly coaching calls with people who are like-minded and are going through their own entrepreneurial journey. Everyone enters at a different stage, and that's a huge benefit. Just know that on a business level, Sandra can help you, but also on the personal level.





This program is for a select group of inspiring entrepreneurs who are ready to make a change and build the business of their dreams.

If this is you, apply now - space is limited!
Click the button below to apply.

Nathalie Delorme - Toronto, Canada
Exploring Transition from Job to Business 

I highly recommend Idea2Profit, it’s hands down the best program I have found to develop your business and yourself. The knowledge and experience that Sandra brings to the program is top notch. You can tell she has lived what she shares.”


This program will transform you and your business. You will gain brilliant clarity, tools, and strategies to Explore, Plan, Develop and Launch your business. You can expect a positive transformation in your business, personal relationships, and overall quality of life. 

You will get...

Group Coaching Live Video Sessions

Weekly live video coaching sessions with Sandra and a group of inspiring entrepreneurs. 90 min video coaching sessions to Explore, Plan, Develop and Launch your business. The group coaching sessions are ongoing and you can take advantage of the coaching well beyond the 16 weeks it will take to complete the online learning modules.

16 Online Learning Modules

There are 4 modules for each phase of EPDL business development. Each phase offers an equal balance of business and personal growth. Each module includes 3-5 individual video lessons plus corresponding exercises that will have you taking action in your business in real time.

Members Only Community  

You will have ongoing access to support from your community of like minded entrepreneurs and business owners as well as Sandra. Your fellow business owners bring expertise, skills and experience that can help you grow your business.

PLUS - You will have access to expert content from...

Jt Clough Profile 1.2.jpg

JT Clough

Sales Funnel Expert

JT has been in business for over 30 years. She has owned advertising agencies, brick and mortar businesses, and she’s worked with hundreds of other businesses and entrepreneurs.

Casey james.png

Casey J. Combden

Wealth Dynamics Expert

Casey has owned and consulted to 25+ businesses. Casey's primary focus is to promote transformation by clearly identifying and focusing on the client's unique talents and unique abilities.

Alessandro Di Ruscio

Online Engagement Expert

Alessandro teaches how to build a loyal and engaged online community, how to get private clients, and have the possibility to work wherever and whenever.


Kheiston Tilford

Website Creative Expert

Kheiston’s agency specializes in brand development and website design to help entrepreneurs build their empires, businesses, organizations, and brands.


Kristin Shorter

Human Design Expert

Kristin is a #1 best-selling author, and Human Design Level IV Specialist. Kristin’s work has been featured on Amazon, various radio shows and tele-summits.

Nadalie Bardo

Blogging and Pinterest Expert

Nadalie is a best selling author. She escaped 9-5 and built a successful online business. She helps bloggers launch and level up their Pinterest strategies.

Laura Styler.png

Laura Styler

Energy Medicine Expert

Laura’s unique talent is releasing energetic blocks on the spiritual, and emotional levels. Laura teaches how to create energetic boundaries using the Human Energy Consciousness System.

Apply Now – Space is Limited! 
Click the button below to apply and schedule your no-obligation application call.

A Woman with a Black Hat

"I love Sandra, her knowledge and experience are priceless, throughout the coaching calls I tend to get my answers without asking a question, it is as if Sandra knows where I am at and what I need without me asking. There is some magic that is mind blowing, at every stage all my doubts, insecurities and fears about launching my business has dissolved. I am clear that all I need is to take consistent action and apply all the teachings and knowledge. It has been a delight to experience the evolution of my business since I began working with Sandra.

Jaya Sangu


Invest in Yourself

Invest in Your Business

Mamta Sahota.jpg

Mamta Sahota

Founder of Mamta Sahota Real Estate Services

"Investing at the start of my business gave me specific direction tailored for me. 

I did not have to filter thru multitudes of data and I did not have to follow what experts suggest without knowing what was true for me.


If I didn’t invest at the start, I would have broken my integrity and comprised my core values and I am sure I would not have the profit that I have now in my business.


Investing at the start of my business propelled me to the height of success of multiple 6 figures in two years, where my colleagues have struggled to get here in more than 10 years."


Michael Assiamah

Founder of Support & Growth Mental Wellness Agency

"Investing early was a sign of commitment. Investing was like planting a seed and doing everything to enhance it’s growth.

Investing was like opening a new door of opportunity that previously didn’t exist. The early conversations helped me set realized expectations for what was possible. It allowed me to dream big right from the onset.


If I didn’t invest, I would have been blind to my potential because I was stuck in a very small state.


Investing at the idea stage helped me to build a 6 figure business in less than 2 years while still having a full time job."


Paid in Full

$3500 US




Payments of $1280 US




Payments of $660 US

Sonam Chamaria - Bangalore, India

Author & Tarot Card Reader, Soul Speak with Sonam

I am honoured to have this opportunity to be part of Idea2profit. This is an excellent program. I love Sandra's energy and I felt an immediate connection with her. Being introduced to Human Design has made a huge impact on me and my business. There is a lot of value in this program and I assure you, you will not regret deciding to take part in this opportunity."


Is Idea2Profit just for new entrepreneurs?

The IDEA2PROFIT program is ideal for those that are or have transitioned from a job to a business. The EPDL formula is also very much applicable for those that currently have a job and want to explore building a business on a part time basis. The 4 stages of business development EXPLORE, PLAN, DEVELOP, LAUNCH are critical to create a profitable business and the earlier you are exposed to this formula the greater the success you can have in building your business.

How is Idea2Profit delivered?

IDEA2PROFIT includes weekly 90 min live video coaching sessions as well as 16 modules covering the Explore, Plan, Develop, and Launch phases. There is a catch up week every two weeks where there is no live call and students are able to catch up on the program content and exercises. Each module includes 3-5 individual video lessons plus corresponding exercises that will have you take action in your business in real time.

Is Idea2Profit designed for a specific industry?

No. I have worked with entrepreneurs and business leaders in the areas of technology, wellness, construction, online marketing, consulting, real estate, retail and many more. The strategies and systems you'll learn are the foundation for any businesses development and growth.

How will Idea2Profit help me profit in my business?

The goal of the Idea2Profit program is to ensure you have a personalized plan for how you are going to make money in your business as well as the mindset to meet and overcome the challenges that come your way. You will be exposed to new ways of thinking and behaving and you will learn how to make decisions in your own best interest. With the combined business and personal growth knowledge, strategies and tools that you will be exposed to in the Idea2Profit program you will be set up to create sustainable profits in your business.

Can I write off the Idea2Profit program as a business expense?

In most cases you can write off the cost of this program. You will receive an official sales receipt for your records.

I am very busy now, will this add more work for me?

IDEA2PROFIT is challenging program. It will require your dedication and commitment. Running a sustainable business will require commitment and a willingness to meet new challenges. In fact, one of the goals of the program is to teach you to work smart not hard. You will gain new strategies to help you manage your time and as well you will learn more about yourself and how you can work more efficiently. You will find that you gain more time with the right strategies.

What if I am an executive with years of corporate business experience, will I still benefit?

YES. My formal education is in Business Commerce and I spent 15 years in IT management and product development. This experience was and is very valuable BUT it did not prepare me to build and manage my own business. I needed so much more...and in the IDEA2PROFIT program I share not only the EPDL business development formula but also the personal development that is equally as important to building a successful sustainable business.

Adam O'Kane - Toronto, Canada
Owner, A OK Landscaping 

What drew me to the program was the focus on personal and business development. The online learning format is flexible to meet your schedule and on the weekly coaching calls I love sharing my experiences and helping others as well as getting support from other entrepreneurs.”


You will be surrounded by nurturing and supportive energy. You will gain new strategies, perspectives, and tools to create a profitable and sustainable business.

You deserve to make money and own your time. I am here to help you see and realize your full potential.

14 Day Money Back Guarantee.

If it’s not for you, you get your money back. With the risk free guarantee you can test drive the Idea2Profit program with total peace of mind.

Apply Now – Space is Limited! 
Click the button below to apply and schedule your no-obligation application call.


  • White Instagram Icon
  • White LinkedIn Icon
  • White YouTube Icon
  • Facebook