Are You Capitalizing on Authenticity or Just Being Yourself?

Updated: Jun 23, 2020

Being authentic seems to be the latest trend. Are you following the trend or truly growing the courage to be yourself?

If you follow any of the social medial platforms you have heard many social media influencers talk about being authentic.

I have been in meetings with media agencies and clients where they talk about the need to be authentic. They say “this is where it’s at now, make sure you are scheduling at least a few a authentic posts a week”.

Yes, some of the authentic content you have seen on social media is curated. It is created for the purpose of capitalizing on a growing trend.

That trend…Authenticity.

So what does it mean to be authentic?

If you look up the dictionary definition is says it means being genuine.

If you ask me…and I guess you didn’t but I will tell you anyway!

Being authentic means being your true self. This seems like a simple, straightfo