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Being Different is an Asset in Your Business

Have you struggled to beyond? Have you felt different than other people?





I have been coaching and consulting for 10 years and I worked with clients in the wellness industry, real estate, beauty, technology, construction and manufacturing. The question I get most often is - How can you coach all these diverse industries?


The answer is simple.

My focus is on the human being doing the business. And yes, I do share the business fundamentals, strategies and tools…but what I do more than anything else is help humans to create a system to know what is true for them.

To empower themselves with the greatest gift of knowing how to make decisions in their own best interest.





It took me years of coaching to discover my strength and my unique gift in coaching.

When I first started coaching I wanted to be like other great coaches. I studied the concept of coaching and I tried my best to be the best.

Until years later I surrendered to the fact that my clients get the best results when I stop trying to be anything like anyone else.


There’s an amazing quote by Albert Einstein that I’ve often shared with my clients and that is:

“A fish is magnificent except if you want it to climb a tree.”

If you’re a person that has a particular unique talent but you start comparing yourself against someone else who has a different unique talent, then what happens is the foundation of your happiness is based on your comparison against their talent.

This is really the foundation of all unhappiness.

Social media offers no shortage of opportunities to fall into the comparison trap. The trap that has you comparing what you’re doing to another entrepreneur’s curated highlight reel they beautiful display on Instagram or facebook.

It leaves you feeling like you must do better or be just like that person if you’re going to be successful.

That kind of scarcity mindset will have you focused on all the wrong things.

You will lose touch with your own goals, and you will blindly start to emulate the person you are comparing yourself to.

Sadly, you probably have gifts and talents that will never see the light of day as you hide those gifts in order to try and mimic other people’s gifts.

It takes a lot to grow a business and become a successful entrepreneur.

Building your business while looking over your shoulder will have you falling over often. The truth is there’s no one who can do what you can do the way you can do it.

That’s what makes you unique, and in business being different and unique is an asset.


I am sure there are many different styles and systems to do whatever it is that you do in your business.

I can’t even count the number of times I have been asked: “Isn’t there like a million business coaches, why would you want to do this?”

When I first started coaching, it really bothered me, and I wondered if they were right.

I did ask myself if was I crazy to want to focus in a field where there seemed to be so many people doing the same thing as me.

I researched the top business coaches, and I saw what they were doing and often, I felt discouraged because I just knew I didn’t want to do it that way.

Early on I still had a lot self-doubt, so I thought there was something wrong with me.

Just to clarify, it’s not that I didn’t appreciate the talent of some of the amazing business coaches that I researched, it was just that I didn’t connect to what they were saying or how they were marketing themselves or what they were teaching.


It took me a while to grow my confidence to know that I did not have to be like other business coaches in order to meet my version of success.

As I gained my confidence and my love for coaching grew, the self-doubt, and the comparison dissipated.


The more I embraced my unique style of coaching the more my clients started getting bigger and more amazing results.


You will always be stronger, better, and more fulfilled when you are running your own race.





How do you differentiate yourself in your business? What is unique about how you do your business?


If this blog resonates with you, please share it below on any of your social platforms.

Wishing you love, joy and peace,

Sandra Francisco

©2020 SANDRAIFRANCISCO.COM

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