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How to Keep Going When Everything Sucks

If you are an entrepreneur and you are in the “suck” season right now…I feel you, I have been there many times in the last 10 years.

Being in business for yourself is not easy. If it was everyone would do it, or at least a lot more people would start a business.

To get thru the season of “suck”, you need to prepare yourself ahead of time.

Just like you would prepare an emergency kit if you lived in an earthquake zone, you need to prepare an emergency kit for your business.

There are two essential tools you need to include in your business emergency kit.

1. Know Your Why

Why you are in business? What you are wanting to achieve? What is the purpose for your desired outcomes?

If you are rolling your eyes right now, don’t tune out just yet. I know you are probably tired of hearing people tell you to define your why.

Maybe you have defined your why and you expected magic to happen after you had a clear why.

At least this is what I see with my clients, a lot frustration that after spending the time defining their big why, and not seeing their business automatically flourish.

Your why is like your compass. It is a tool, that will keep you on track in your business. It is a tool, so you have to pick it up and use it.

Just like any other tool, it is useless if you just pack it away.

When you are going thru the season of “suck”, this is the time to take out your compass. This is the time to review your why.

Use your why to fuel your energy when your energy is low, when you feel like giving up, when you don’t know what to do next and when you are filled with doubts.

Tune into the passion and joy that you experienced when defining your why. Pick up the resonance of that energy to fuel you and get you thru the “suck” season.

2. Define What is Not Negotiable

The second thing you want to include in your business emergency kit is to define what is not negotiable for you. Essentially, what are you not willing to compromise.

When you are experiencing the season of “suck”, you are more likely to choose compromise and many times that can be to choose to compromise what you really want because you are scared.

When you are in a good season in your business, write out what you will not negotiate.

Some examples I have seen with my clients are:

  • Time Freedom - meaning you want to own and control your time

  • Having a Boss - you know that you will never be at your best if you work for someone else

  • Time with Family - you are not willing to hustle to the point of rarely seeing your family

  • Self Care - you know that taking time for yourself is a must

Make your list of non negotiable items based on your priorities, what matters most to you in your life and business.

When you are going to thru the “suck” season, remind yourself to go read your non negotiable items and do not betray yourself, stay committed to your truth.

As hard as it is sometimes you just have to keep taking action while it sucks until it sucks less and eventually it passes.

It does pass, I can tell you that from personal experience and from watching so many clients go thru the “suck” season.

You can get passed this, use you WHY as your fuel to uplift your energy and your non negotiable items as your reminder of your true desires, and keep taking action, even if that is just one small step forward towards your goals, outcomes, and your dreams.

Have you gone thru a "suck" season in your business? How did you get thru it?

If this blog resonates with you, please share it below on any of your social platforms.

Wishing you love, joy and peace,

Sandra Francisco


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