How to Sell More to Make a Bigger Impact
If you want to make a big impact, and help a lot of people, you will have to get comfortable selling your products or services.
There is a common belief that some people are just naturally good at sales and some people just can’t do it.
If you have a business you will need to sell at some point. If selling is something you don’t believe is your greatest skill, this can really hold you back from getting what you want out of your business.
You may want to make a big impact, and help a lot of people…and you will have to sell your products or services in order to have an impact.
Although, it’s true that everyone has natural talents. Sales is a an ability, that can be learned.
A natural talent comes to you easily without ever having to think about it too much. An Ability is competence in doing.
It is essentially a talent that has been refined through practice and repetition and has now become a natural ability.
Selling does not just happen when there is a product or service to sell. Everybody has to sell something to someone, sometime.
Whether we realize it or not, most of us sell everyday.
If you have ever been in a conversation in which you were trying to express an opinion or influence an event or outcome, then you were selling.
The truth is that everyone is constantly trying to sell an idea, belief, or opinion. You use sales skills throughout the day, everyday.
Sales skills are life skills, whether you are aware or not you are selling all the time.
Perhaps you are more comfortable servicing clients. Actually, service and sales go hand in hand.
Service and sales have a lot more in common that most people believe.At the core both areas of business involve dealing with people.
Service - The act of taking care of the client's needs by providing professional, high quality assistance before, during, and after the client's requirements are met.
Selling - As Zig Ziglar defines it, is helping clients across the threshold of making informed decisions in their own best interest.
The Real Purpose of service and sales is communication. Learning how to master communications will enrich your business and personal life.
In order to provide excellent customer service, and to sell successfully, you must be aware of how humans process emotions, thoughts and actions.
Excellence in service and sales includes listening to the client to identify what they really want, making them feel important and understood, delivering the best solution you can provide, and then following up and ensure the client was satisfied.
In fact, if you provided this type of care to anyone in your life you would have excellent relationships.
Remember people don't like to be sold but they love to buy, and It is easier to build trust by providing value than it is to make a sales pitch
You can sum up sales success simply as this - being in front of people that can say YES and delivering value.
Selling is the highest form of service if you do it right.
Zig Ziglar, the world renowned sales expert and best selling author makes the statement that truly good selling is comprised of two things:
Communication and Care
Effectively communicating and truly caring
So why don’t people like to sell?
The bad thing about selling is that you’re holding beliefs that are keeping you from selling with integrity. It is what you believe sales to be that makes it uncomfortable for you to want to sell.
What you can achieve is limited by what you believe.
"Whether you think you can or you think you can’t, you are right.” Henry Ford.
Belief is contagious. It wins supporters. It’s self-fulfilling.
If you find yourself having limiting beliefs around selling, question your beliefs.
Ask yourself:
Is it true?
Can you be absolutely sure that it is true?
What are you missing when you don’t sell?
What could you have now if you dedicated yourself to building sales skills?
Answer these questions as a reflective exercise and then take action towards what you want.
If you are not selling, you are not making as much of an impact as you could, and that’s a waste of your potential.
If you have value to share and you choose not to how is that helping anyone?
Remember that the more you serve the more you deserve.
You may be under the impression that selling tactics like controlling, manipulation, domination are sales skills.
In fact they are NOT.
They are signs of weakness.
It is true that these tactics are used in sales. Statistics are showing that these tactics are becoming less and less effective.
People are tired of being over sold and are repelled by needy and greedy sales people.
Sales success is now moving to client engagement. Selling with integrity means you are not afraid to sell. You believe in your product or service and you believe in yourself.
You take a position of power every time you assist a client to make a decision in their own best interest.
Hopefully you are now feeling more confident and capable to go forward and sell your product or service to your target market.
Did you overcome a fear of selling? What helped you the most in selling more and making a bigger impact?
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Wishing you love, joy and peace,
Sandra Francisco